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The Benefits Of Having A Responsive Website Design We can’t argue with the fact that smart phones and tablets have become a part of our day to day lives, which is not really surprising at all primarily because of the convenience, comfort and ease of use it offers. For this reason, there are numerous businesses that are exerting extra effort to make sure that their site is a responsive one or simply put, can be viewed on almost any platform to which their target market uses regardless if it is a tablet, a smart phone, laptop or a full size computer. As a matter of fact, RWD or Responsive Web Design is the technique that is used in web designing to allow sites to respond on the orientation, platform and screen size of the device that the person is using to view the site. Basically, responsive designs are the most important factor that made a huge difference in browsing behavior of browsers for the past few years. These websites are also capable of changing from one device to another like for instance, if the user has switched from their tablet to smart phone, the site adapts automatically and fits dynamically to the screen size.
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In the next few lines, you are going to discover the many different benefits that you can reap from having a responsive web design.
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Number 1. User friendly – responsive sites are so fluid that it can make contents to change across all devices and screen resolutions. It has foreground images scale together with the layout to be able to hide and reveal parts of images on the site. Because of the fluidity it has, it makes it possible for the site to become user friendly, exquisite and accessible. Users can also surf your site no matter what environment they find themselves and as a result, increases your website’s reach. Number 2. Consolidating business marketing efforts – Google and many other search engines recommend people especially businesses to have a responsive design. Google being known as the most popular and most used search engine explained that responsive websites are performing favorably and easy to crawl in search results. Number 3. Cost effectiveness – it is normally more inconvenient and/or expensive than mobile devices to use either a laptop or desktop. Without a doubt, our mobile devices offer easy and quick access to information on the move. This as a result have made responsive sites become more cost effective to users who are always on the go. For businesses, responsive design helps to reduce design and even development costs because they don’t need to make different sites for different platforms.